Superman or Homer Simpson?
Tags: Behavioral Finance, Daniel Ariely, finance, investment, Philippa Huckle, Predictably Irrational
Behavioral economist Daniel Ariely, the author of ‘Predictably Irrational’, uses a series of (sometimes giggly, sometimes shocking) real life examples to deftly demonstrate how, while we think we’re making conscious choices, our decisions are so often swayed by forces we’re not aware of.
His message: In the physical world, we build around our human limitations because we acknowledge them. If we understood our cognitive limitations in the same way that we understand our physical limitations, we’d fare much better: medically, financially… and even romantically.








Wonderful Post, Many thanks