Superman or Homer Simpson?

Aug 24, 2010   //   by Philippa Huckle   //   Behavioral Finance, Blog  //  1 Comment

Behavioral economist Daniel Ariely, the author of ‘Predictably Irrational’, uses a series of (sometimes giggly, sometimes shocking) real life examples to deftly demonstrate how, while we think we’re making conscious choices, our decisions are so often swayed by forces we’re not aware of.

His message: In the physical world, we build around our human limitations because we acknowledge them. If we understood our cognitive limitations in the same way that we understand our physical limitations, we’d fare much better: medically, financially… and even romantically.

1 Comment

Leave a comment

Blog Categories

CNN Interviews Huckle:

Warren Buffet and Behavioral Finance
CNN interviews Behavioral Finance expert, Philippa Huckle, to examine the science of avoiding investment mistakes.
_______________________________



Video: Without Fear or Greed
In this concise video series Philippa Huckle shows you how to recognize and neutralise the instincts and emotions that cause investment mistakes. Fewer investment mistakes mean you end up worth a lot more money.

_______________________________